• Client Name & Business Name: Espresso Beso
• Industry & Business Type: Coffee Shop
• Location: Vancouver, WA

What problems or challenges was the client facing before working with you?

As a brand-new coffee shop, Espresso Beso needed a complete business launch strategy, including:

• No website or digital presence.

• No Google My Business (GMB) profile, limiting their discoverability.

• No branding or marketing materials, requiring a new logo, cup stickers, business cards, flyers, menus, posters, signs, magazine ads, and social media ads.

• No social media engagement or digital advertising campaigns.

How were these challenges impacting their business?

• No online visibility, making it difficult for potential customers to find them.

• Lack of leads, relying solely on word-of-mouth and in-person traffic.

• No structured advertising, missing opportunities to attract and retain customers.

What services did you provide?

• Website Design (fast, mobile-friendly, with online ordering & clear CTAs)

• SEO Optimization for better search rankings

• Google My Business Setup & Management

• New Logo & Branding Design

• Graphic Design (cup stickers, business cards, flyers, menus, posters, signs, magazine ads, and social media ads)

• Professional Product Photography

• Facebook & Social Media Advertising

What specific strategies were implemented to solve their problems?

• Conducted market research on coffee shop competitors and local demand in Vancouver, WA.

• Developed a modern, user-friendly website with easy navigation, online ordering, and CTAs for “Call” and “Get Directions.”

• Created and optimized a Google My Business profile, increasing visibility on Google Search and Maps.

• Designed a strong brand identity, including a professional logo and custom promotional materials.

• Implemented Facebook ad campaigns within a 3-mile radius to bring in new customers daily.

• Created engaging social media content and targeted ads to build an online following.

• Designed and printed eye-catching shop signage and a menu board to enhance the in-store experience.

• Integrated SEO best practices to drive organic traffic and improve search rankings.

Key results achieved:

• Strong online presence established, significantly increasing visibility.

• Successful Facebook ad campaigns, driving daily new customers.

• Consistent website traffic growth within the first three months.

• Google My Business optimization, leading to more direct calls and in-person visits.

• 35% increase in sales, fueled by digital marketing and advertising efforts.

• Fully developed brand identity, making Espresso Beso a recognizable name in the community.

Before vs. After Comparison:

🔴 Before Growth Ally:

• No website, no digital presence, and minimal customer engagement.

• Relied solely on walk-ins and word-of-mouth for sales.

✅ After Growth Ally:

• A fully optimized website with online ordering, attracting consistent traffic.

• A highly visible Google My Business profile, generating calls and visits.

• Effective digital advertising, bringing in new customers daily.

• A strong, cohesive brand identity, setting them apart from competitors.