Client Name & Business Name: First Call Roofing
Industry & Business Type: Home Service-based Contractors
Location: Vancouver, WA
Website & Social Media Links: First Call Roofing

What problems or challenges was the client facing before working with us?

First Call Roofing faced multiple digital roadblocks that were limiting its growth:

• Their website was outdated, not optimized for mobile devices, and lacked proper structure.
• The business had no Google My Business (GMB) profile, significantly reducing online visibility.
• The client preferred receiving calls instead of emails, but the website did not facilitate this.
• With little to no online presence, they relied solely on word-of-mouth referrals for leads.
• No active social media presence to engage potential customers.

How were these challenges impacting their business?

• Low online visibility: The business wasn’t appearing in search results for roofing services.
• Lack of leads: Potential customers couldn’t easily find or contact them.
• Struggles with customer acquisition: Without digital marketing, generating new business was slow and inconsistent.

What services did we provide?

• Website Redesign – A modern, fast, mobile-friendly website with a clear call-to-action.
• SEO Optimization – Implemented strategic keywords to improve search rankings.
• Google My Business Setup & Management – Created and optimized a new GMB profile.
• Lead Generation Strategy – Focused on driving calls from potential customers.

What specific strategies were implemented to solve their problems?

• Conducted market research on roofing services and relevant SEO keywords in Vancouver, WA.
• Built a new, responsive website that was clean, fast-loading, and designed for phone call conversions.
• Created and optimized a Google My Business profile, increasing local search visibility.
• Implemented on-page and local SEO strategies to boost organic traffic and lead generation.

Key results achieved:

• Website traffic increased by 150% within three months.
• Significant boost in direct calls from Google My Business.
• A steady flow of qualified leads, leading to increased revenue.

Before vs. After Comparison:

🔴 Before Growth Ally:

• Minimal website traffic, with the business relying entirely on word-of-mouth referrals.
• No Google My Business presence, making it difficult for potential clients to find them.
• No structured lead generation strategy.

✅ After Growth Ally:

• 15-30 calls per month from new potential clients.
• Higher search rankings, making First Call Roofing more visible to local homeowners.
• A professional, user-friendly website that encourages direct phone calls from customers.